Contact forms are such a mundane part of a website that they are often neglected. But they are a very important component of a successful website, and should be given consideration.
The first thing you should do is to create a contact us page. Ideally, you should have several methods of contact – email, phone, form, chat, etc. The contact form is important, because some people may not be very adept at email and it's easier to just submit a form than type and send an email.
Once you've created a contact us page, add a link to this page to your site navigation, and make it easily noticeable. Anytime your customers have a question about something on your website, you want to be quickly and easily available to answer their questions and close the sale.
There are other important uses for contact forms. One is to convert your online leads into offline leads. Here is what I mean by that. Joe Doe is browsing your website, looking at your products. If he doesn't buy right away, he may close your website and forget about it. However, if you can get his address before he leaves the site, you can mail him a brochure. He now has a tangible piece of literature to remind him of the benefits of your product, and tell him how to buy it.
The same is true for online contact info capturing, though it may not be quite as effective. If you can get Joe Doe to signup for your newsletter before he leaves your site, you can continue to follow up with him, and his chances of making a purchase from you increase.
Of course, there are ways to increase the chances that Joe Doe will fill out your contact form and leave you his contact info. One of the best ways is to offer him a free report, ebook, or valuable newsletter in exchange for joining your mailing list.
To sum it all up, never neglect your contact forms – they are the crucial link between you and your customers!
Showing posts with label email. Show all posts
Showing posts with label email. Show all posts
March 10, 2010
January 14, 2010
Dare To Be Different!
Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business.
The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.
Why: First, let’s look at why this is a good business practice.
It’s a good thing to do because you will make more money!
What: Now let’s look at what value adding is!
Value adding is giving surprise high quality and useful gifts.
It’s giving something that your competitors aren’t offering.
It’s promising the world and delivering the universe.
It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.
How: Now let’s look at the different ways we can do this.
If you receive a free gift from someone when you don’t expect it, do you remember that person?
Answer; yes usually.
How can we do this?
Look at the example below for an idea!
If you subscribe to a news letter or ezine, what do you expect?
You expect to get what you subscribed for, right?
Now imagine that you subscribed for a newsletter that distributes information about Poodle breading in France, and when you open the conformation email you find you’ve also received a free ebook containing 20 poodle grooming tips and Grandmas secret poodle pampering techniques. (a book that normally sells for $29)
Wouldn’t that make you more likely to open and read the next issue and the next etc?
That’s one simple example, but where do you get the ebook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an ebook cover and then send it around to a variety of sites that will post it for you for free and you can sell on your own site, if you have one. (I can see that there are several more articles just on making e-books, posting them on other people’s sites, and setting up a shop front.)
Back to the Poodles! So you can see that by offering this free gift you have achieved several things.
1. You have developed a product (at no cost to you) that you can sell and make a profit on.
2. You have used that product to increase the chances of your new subscriber opening your next email.
3. You have promoted you site/service to other internet marketers that you may wish to do a joint venture with at some time. (see my article on Joint ventures)
Another way to add value for less effort is to offer a 110 percent guarantee instead of a 100 percent.
Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more.
The more you give the more you will receive.
The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.
Why: First, let’s look at why this is a good business practice.
It’s a good thing to do because you will make more money!
What: Now let’s look at what value adding is!
Value adding is giving surprise high quality and useful gifts.
It’s giving something that your competitors aren’t offering.
It’s promising the world and delivering the universe.
It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.
How: Now let’s look at the different ways we can do this.
If you receive a free gift from someone when you don’t expect it, do you remember that person?
Answer; yes usually.
How can we do this?
Look at the example below for an idea!
If you subscribe to a news letter or ezine, what do you expect?
You expect to get what you subscribed for, right?
Now imagine that you subscribed for a newsletter that distributes information about Poodle breading in France, and when you open the conformation email you find you’ve also received a free ebook containing 20 poodle grooming tips and Grandmas secret poodle pampering techniques. (a book that normally sells for $29)
Wouldn’t that make you more likely to open and read the next issue and the next etc?
That’s one simple example, but where do you get the ebook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an ebook cover and then send it around to a variety of sites that will post it for you for free and you can sell on your own site, if you have one. (I can see that there are several more articles just on making e-books, posting them on other people’s sites, and setting up a shop front.)
Back to the Poodles! So you can see that by offering this free gift you have achieved several things.
1. You have developed a product (at no cost to you) that you can sell and make a profit on.
2. You have used that product to increase the chances of your new subscriber opening your next email.
3. You have promoted you site/service to other internet marketers that you may wish to do a joint venture with at some time. (see my article on Joint ventures)
Another way to add value for less effort is to offer a 110 percent guarantee instead of a 100 percent.
Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more.
The more you give the more you will receive.
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