We are living in a world of change. Shift happens! Competition comes from all over the world, which means that many American businesses are in trouble.
Many decisions are being made that are contrary to both good business sense and building customer loyalty.
Most organizations' marketing is usually an exercise in figuring out what to do to get current or potential customers to spend more dollars with them.
I'm suggesting that instead of thinking about what to do, figure out what to stop doing. In other words, stop doing the "stupid stuff."
Not doing the stupid stuff means finding out what prevents customers from spending money with you and making sure that that action or reaction never happens again.
Here's an example of what I call "stupid stuff." Some airlines now want to charge customers who want to speak to a live agent.
That's stupid stuff in two ways. First, they've chosen to penalize customers who want to continue getting what they've always gotten - one-on-one attention. Worse, they've done it by saying they will charge more for this previously standard level of service. How many customers will they lose because of this decision? I know of at least one.
There are more subtle, but no less damaging, stupid things businesses need to stop doing.
Take, for example, the new Wheaties boxes. General Mills recently introduced Wheaties boxes with photos of the U.S. Olympic gold medalists. One was missing: Paul Hamm. Why?
This was General Mills' response to my inquiry:
"Selecting a Wheaties Champion has never been an easy task, especially when we have witnessed so many outstanding performances by so many championship athletes. But it simply isn't possible to honor every champion on the Wheaties box."
So they leave off the first U.S. man to win the Olympics all-around gymnastics championship in one of the sport's greatest comebacks? His return from a disastrous fall to a near-perfect high-bar routine won near-universal praise and, for most of us, defined the word "champion."
But there was controversy. As most of you know, a South Korean gymnast claimed that a scoring error cost him the gold and appealed to the Court of Arbitration for sport. The court recently ruled that Hamm can keep the gold medal.
Even though the medal was disputed, it was not because of anything Hamm did or did not do. Still, General Mills decided to do the "safe" thing. But by being safe and leaving out Hamm, Wheaties is alienating the millions of customers who see him not as controversial, but as a hero, and losing customers in the process. Now that's "stupid stuff."
So start stopping! Stop saying "No" and start using the word "Yes." Stop charging for services that most of us think are free.
Find out what exasperates, discourages, hassles or confuses your customers and stop it.
February 13, 2010
February 12, 2010
Do Small Businesses need websites?
Should Small Businesses have a web presence?
In one word, yes! The internet is the most effective marketing tools in existance nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will.
Should you produce your own website?
It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existant then we'd say no. Why? No, not because we want your money (although we don't mind if you want to give it to us...), because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image.
Do you need to spend lots of money?
It really depends on the size of your website, if you're looking simply get a presence on the internet, then you can easily get something for around £250 if you take the time to look, if you're really getting into the idea of being online and effectively having your shop exist in cyberspace you're going to be looking at more money, however even then, there are many self-build options such as Ekmpowershop.
What content do you need?
This all depends on what you want from being online, if you want to sell online, have your products online is going to be very useful! If you're just looking to get your company online, then there are TWO elements that we believe are imperative:
Information about your company
How to contact you
Without these two no-one is going to know who or what you are, with the former being your chance to sell yourself. Remember when people look at websites, if its well designed they won't know if they're dealing with a multi-national company or a one person organisation, this is your chance to play alongside the big boys!!
What to do now?
So you're convinced a website is the way to go? Excellent, this can only be of benefit to you! Now you've got to find a designer (there's one right here!!!), things to keep in mind when looking is what kind of style are you looking for, find some websites that you like then find some designers and see if they can produce something along that line! If they can, you're on the way to bringing into being what can be one of your best employees!!
In one word, yes! The internet is the most effective marketing tools in existance nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will.
Should you produce your own website?
It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existant then we'd say no. Why? No, not because we want your money (although we don't mind if you want to give it to us...), because if your site doesn't have a professional look to it, then it is going to reflect badly on your company's image.
Do you need to spend lots of money?
It really depends on the size of your website, if you're looking simply get a presence on the internet, then you can easily get something for around £250 if you take the time to look, if you're really getting into the idea of being online and effectively having your shop exist in cyberspace you're going to be looking at more money, however even then, there are many self-build options such as Ekmpowershop.
What content do you need?
This all depends on what you want from being online, if you want to sell online, have your products online is going to be very useful! If you're just looking to get your company online, then there are TWO elements that we believe are imperative:
Information about your company
How to contact you
Without these two no-one is going to know who or what you are, with the former being your chance to sell yourself. Remember when people look at websites, if its well designed they won't know if they're dealing with a multi-national company or a one person organisation, this is your chance to play alongside the big boys!!
What to do now?
So you're convinced a website is the way to go? Excellent, this can only be of benefit to you! Now you've got to find a designer (there's one right here!!!), things to keep in mind when looking is what kind of style are you looking for, find some websites that you like then find some designers and see if they can produce something along that line! If they can, you're on the way to bringing into being what can be one of your best employees!!
Five Steps to Create a Budget for your Small Business
How I hate budgets!
Every time an accountant told me to put together a budget for my company, my response was - “When I get the time I will!” I just never seem to get the time.
For several years when I first started my company I never paid attention to a budget. I knew if I made money by looking at my financial statements and that was good enough for me. Also, every time I tried to put something together I never compared my actual financials to the budget numbers I created.
Two years ago, I decided to take a different approach. I developed a forecast for a quarter of what I expected income and expenses to be. I came up with the figures based on the previous year's actual numbers. It was easy to look at last year and just add a percentage increase to the numbers. Then I took the time to review once a month the forecast with where we were at that point.
By using this system of creating a forecast and comparing that to actual financials on a monthly basis I was able to focus on income areas that were falling behind and stop expenses that I didn't need to make.
I am an avid fan of informational products. I buy thousands of dollars every month. With the forecast in place I caught myself spending more then I allocated and was able to just cut back the next month. The great thing about this system is that you are not locked into a specific figure each month but yet you stay within guidelines of where you want to be before the year or quarter finishes.
The best way to set this up is to use a financial program such as Quickbooks or Peachtree. Track all income and expenses using the software. The next step is to print financial statements that track what you have done. Then take the numbers of your financial statements and increase your income by the percentage you want to raise revenue by. Then look at expenses and determine what categories will increase based on the sales increase. This will become your financial projections.
The last step is to review your actual financial statement (Income Statement or Profit and Loss) to your projections. Have systems in place to increase revenue and decrease expenses as necessary.
Every time an accountant told me to put together a budget for my company, my response was - “When I get the time I will!” I just never seem to get the time.
For several years when I first started my company I never paid attention to a budget. I knew if I made money by looking at my financial statements and that was good enough for me. Also, every time I tried to put something together I never compared my actual financials to the budget numbers I created.
Two years ago, I decided to take a different approach. I developed a forecast for a quarter of what I expected income and expenses to be. I came up with the figures based on the previous year's actual numbers. It was easy to look at last year and just add a percentage increase to the numbers. Then I took the time to review once a month the forecast with where we were at that point.
By using this system of creating a forecast and comparing that to actual financials on a monthly basis I was able to focus on income areas that were falling behind and stop expenses that I didn't need to make.
I am an avid fan of informational products. I buy thousands of dollars every month. With the forecast in place I caught myself spending more then I allocated and was able to just cut back the next month. The great thing about this system is that you are not locked into a specific figure each month but yet you stay within guidelines of where you want to be before the year or quarter finishes.
The best way to set this up is to use a financial program such as Quickbooks or Peachtree. Track all income and expenses using the software. The next step is to print financial statements that track what you have done. Then take the numbers of your financial statements and increase your income by the percentage you want to raise revenue by. Then look at expenses and determine what categories will increase based on the sales increase. This will become your financial projections.
The last step is to review your actual financial statement (Income Statement or Profit and Loss) to your projections. Have systems in place to increase revenue and decrease expenses as necessary.
3 Ways to Create a Steady Cash Stream while You Work from Home
Working from home was once merely a dream for most people. Until the onslaught of the Internet and home PCs, it simply wasn't feasible for companies to hire employees to work from home. And starting a small business took special know-how, a large initial investment, and a lot of advertising and marketing. But now, working from home is a reality for thousands of people, and you too can realize this dream.
The first goal for your home business should be to find ways to create steady cash flow. You'll need cash flow to operate and promote your home business, and to secure a lucrative income for yourself. There are many different ways to create a cash stream for your home business. Here are three ideas to get you started.
1. Buy a Pre-Existing Profitable Business
One way to create an immediate cash flow is to buy a pre-existing home business that is already making a profit. Of course, you will not enjoy a profit immediately because you must invest initially. But once you are able to recover from the initial investment, you can continue receiving profits year after year.
The key benefit of buying a pre-existing work-from-home business is you will gain knowledge from the previous owner about what works for the business and what doesn't work. The main disadvantage is you will have to follow in the footsteps of another instead of building your own home business from the ground up. There's a great sense of pride when you can truly call a business "your own!"
2. Follow a Profitable Business Model
Another way to create a cash stream for your work-from-home business is to follow the profitable business model of another. You can learn a lot from others who have already been successful with a home business. Many long-time entrepreneurs are creating e-books and global networks to help new home business owners become a success. They are revealing little-known secrets about work-from-home businesses that would likely take you years to discover on your own.
Look for entrepreneurs who have owned work-from-home businesses in a field that interests you. Use their ideas and examples to create a profitable business model for your new home business.
3. Internet and Network Marketing
A third way to create a cash stream of income is to utilize the Internet and network marketing to your advantage. Find and join a team of individuals who have similar goals and work with them to build a successful online business. With the Internet and network marketing, many are realizing their financial goals faster than they ever imagined.
Network marketing online can be accomplished through email and a website while working from home, and it can bring more people together with similar goals in a very short period of time. Many global network companies will promote your online business for you and take every initiative to help you become a success. There are even global resorts networks that enable you to travel to exotic places while earning a substantial income.
Whatever method you choose to create a cash stream as you work from home, set some goals for your business and start realizing your dreams today!
The first goal for your home business should be to find ways to create steady cash flow. You'll need cash flow to operate and promote your home business, and to secure a lucrative income for yourself. There are many different ways to create a cash stream for your home business. Here are three ideas to get you started.
1. Buy a Pre-Existing Profitable Business
One way to create an immediate cash flow is to buy a pre-existing home business that is already making a profit. Of course, you will not enjoy a profit immediately because you must invest initially. But once you are able to recover from the initial investment, you can continue receiving profits year after year.
The key benefit of buying a pre-existing work-from-home business is you will gain knowledge from the previous owner about what works for the business and what doesn't work. The main disadvantage is you will have to follow in the footsteps of another instead of building your own home business from the ground up. There's a great sense of pride when you can truly call a business "your own!"
2. Follow a Profitable Business Model
Another way to create a cash stream for your work-from-home business is to follow the profitable business model of another. You can learn a lot from others who have already been successful with a home business. Many long-time entrepreneurs are creating e-books and global networks to help new home business owners become a success. They are revealing little-known secrets about work-from-home businesses that would likely take you years to discover on your own.
Look for entrepreneurs who have owned work-from-home businesses in a field that interests you. Use their ideas and examples to create a profitable business model for your new home business.
3. Internet and Network Marketing
A third way to create a cash stream of income is to utilize the Internet and network marketing to your advantage. Find and join a team of individuals who have similar goals and work with them to build a successful online business. With the Internet and network marketing, many are realizing their financial goals faster than they ever imagined.
Network marketing online can be accomplished through email and a website while working from home, and it can bring more people together with similar goals in a very short period of time. Many global network companies will promote your online business for you and take every initiative to help you become a success. There are even global resorts networks that enable you to travel to exotic places while earning a substantial income.
Whatever method you choose to create a cash stream as you work from home, set some goals for your business and start realizing your dreams today!
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